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Ecommerce Manager D2C China (Shenzhen)

Reports to: Executive Vice President Direct 2 Consumer (London)

The Job

To manage the sales growth and profitability of D2C China.  To manage Tmall Partner and Logistics partners to deliver strong KPI performance in line and to communicate clearly sales, performance and lessons learned with global teams. To efficiently manage direct spend lines in line with financial budgets, liaising with the financial team to authorise invoices and performance marketing spend.

The Detail

The key accountabilities of this role are to:

  1. Buying & Merchandising
  • Selection of range with agreed stock turn and minimum ranging requirements
  • Submission of seasonal range forecasts and monthly line forecasts in line with other Ecom countries
  • Placing of purchase orders in line with the Buy schedule
  • Management of clearance and end of life products checking with UK/production team on the most effective clearance routes
  • Remaining within agreed company stock targets (6 month minimum stock turn)
  1. Management of Tmall Partner
  • Agree trading plan to match forecasts
  • Managing Tmall partners to deliver brand positioning consistent with our global business
  • Hold weekly trade and follow up trade meetings communicating key points to line management
  • Ownership of China Trading calendar
  • Clearly plan out key trading events e.g. New Fashion, 6/18 and 11/11
  • Direct liaison meetings with Tmall Xioa’Er
  1. Ranging
  • Liaising with UK buying team to identify new products
  • Adaptation of buying calendar to meet China market cadence and work with development team to deliver SMU packages to market
  • Planning for new fashion events and liaising with marketing/PR on new range launches
  1. Content Management
  • Use of existing business imagery and briefing of bespoke local campaigns through London Design Studio
  • Translation of rich content
  • Building of strong brand and product review records
  1. Customer Service
  • Performance to Tmall and JD KPIs (4.8+ out of 5)
  • Reporting on customer reviews and resolution of any issues
  1. Chinese Labelling & Product Compliance
  • Ensure compliance of product with the China market regulations
  • Maintain a data file to enable our logistics partner to print Chinese labels from UK EAN scan
  • Develop brand packaging inserts for regulatory compliance and customer service information
  • Develop labelling & packaging manual
  1. Logistics
  • Management of Third-party partner
  • Cost control of u-turn, duty, storage, PPD & courier
  • Delivery to a consistently lower unit logistics cost per unit as volumes grow
  • Use of logistics costs to inform the China promotional pricing matrix
  1. Pricing
  • Policy of pricing to average USD +20%
  • Set up correct retailer prices based and competitor’s prices in China
  • Avoiding of price discount of global iconic lines
  • Increasing proportion of daily sales
  • Promotional planning for marketplace events
  1. Traffic Acquisition
  • Building of strong store following
  • Migration of traffic from paid to organic and brand
  • Monthly allocation of performance marketing budget and monitoring of effective ROI
  1. Data Analytics
  • Weekly trade report and global trade meeting
  • Evolution of stable KPIs to measure like for like business metrics
  • Use of Tmall data to identify ROI on paid search channel and new sales opportunities
  • Benchmarking performance against class and key competitors

*** Pls send CV to or contact us at 2520 0845 for more information.

Enquiry: 2520 0845

To apply for this job, please send your CV to

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