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Assistant Brand Manager (FMCG)

Job Summary:

This role is ideal for someone with 2–3 years of marketing or brand management experience, who is eager to grow in a fast-paced, consumer-centric environment. You will play a key role in supporting brand strategy, executing marketing campaigns, and driving brand growth in the Hong Kong market.

Responsibilities:

  • Assist in the development and execution of brand strategies and marketing plans to drive awareness, engagement, and sales.
  • Coordinate and implement 360° marketing campaigns across digital, social, in-store, and healthcare professional channels.
  • Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
  • Collaborate with cross-functional teams including sales, trade marketing, regulatory, and supply chain to ensure brand consistency and execution excellence.
  • Manage agency partners for creative development, media planning, and campaign execution.
  • Monitor and report on brand performance metrics, including market share, brand health and campaign ROI.
  • Support new product launches, packaging updates, and branding activities.
  • Ensure all marketing activities comply with local regulations and industry standards, especially those related to infant nutrition.
  • Plan and manage A&P budget to maximize spend efficiency.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 2–3 years of experience in brand management, marketing, or FMCG (MNC experience in infant nutrition or healthcare is a plus).
  • Strong analytical skills with a data-driven mindset.
  • Excellent communication and project management skills.
  • Proactive, detail-oriented, and able to manage multiple priorities.
  • Fluent in English, Cantonese & Mandarin.

 Interested parties, please send FULL CV to coco.lam@levin.hk or contact us at 25200876.

Nego.

2-3

Degree

Mongkok


Enquiry: 25200876

To apply for this job, please send your CV to coco.lam@levin.hk


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