Source: HK01   Date: 7 Nov 2025 https://www.hk01.com/article/60291690?utm_source=01articlecopy&utm_medium=referral 據媒體報道，近日，Snapchat攜手凱度（KANTAR）正式發布首個「Z世代最喜愛的中國全球化品牌50強」（Top 50 Most Popular Chinese Global Brands Among Generation Z）榜單。 其中，騰訊遊戲、小米及SHEIN以顯著優勢位列榜單前三甲。 據了解，「Z世代最喜愛的中國全球化品牌50強」榜單共涵蓋26家3C品牌、9家遊戲品牌、7家電商平台品牌及8家新能源汽車品牌。 從頭部陣營來看，榜單前十的品牌中3C品牌佔比達50%，其餘分別為4家遊戲品牌與1家電商平台品牌。 作為真正的「網路原住民」，Z世代中活躍於社交媒體的人群比例高達90%。 另一組數據顯示，Z世代約佔全球人口的25%，擁有全球視野、精通數字技術且具備文化影響力，其規模與影響力已超越Y世代與X世代，正成長為重塑全球消費市場的主力軍  

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