Leads the translation of complex consumer and market data into actionable brand and commercial strategies. They act as a strategic advisor, driving brand growth, product innovation, and market foresight by understanding consumer behaviors and retail trends.

 Key Responsibilities

• Insight Leadership: Translate quantitative, qualitative, and syndicated market data into compelling stories that shape brand positioning, marketing campaigns, and portfolio strategy.
• Market Foresight: Proactively identify emerging trends, demographic shifts, and new category opportunities to support long-range enterprise planning and innovation.
• Cross-Functional Partnership: Collaborate closely with Brand, Innovation, Sales, and Category Management teams to ensure consumer insights are at the heart of all go-to-market and execution plans.
• Agency & Data Management: Oversee relationships with external market research agencies, driving best-in-class research methodologies
• Digital & AI Integration: Leverage cutting-edge digital tools, AI technologies, and omnichannel data to decode consumer journeys across e-commerce and retail platforms.

Job Requirements

• Education: Bachelor’s degree in Business, Marketing, Economics, Behavioral Sciences, or a related discipline.
• Experience: Minimum 8-10 years of progressive experience in market research, consumer insights, or strategic planning within the FMCG/CPG sector.
• Analytical Skills: Mastery of advanced consumer research methodologies and the ability to synthesize complex data into clear, actionable business strategies.
• Soft Skills: Excellent stakeholder management and storytelling capabilities, with the ability to influence senior leadership and cross-functional teams.
• Language: High proficiency in spoken and written English and Chinese

*** Interested candidates please send your cv to joan.c@levin.hk or contact us at 2520 0845.

For more job openings, please visit our website: www.levin.com.hk